Activision has officially confirmed using artificial intelligence (AI) to generate content for Call of Duty: Black Ops 6, Warzone, and other recent titles in the franchise. The topic had been a point of debate within the community for some time. Still, the company was compelled to address it officially due to Steam’s policy, which requires transparency about AI-generated content.
On its official Call of Duty page, Activision acknowledges the use of generative AI in both game development and promotional materials. This could explain the six-fingered characters seen in official images and the calling cards with design errors that players have noticed.
“The team uses generative AI tools to help develop some game assets,” Activision states on the Call of Duty games page.
The disclosure appears on the pages for Call of Duty: Black Ops 6, Warzone, Modern Warfare III, and Modern Warfare II. However, Activision has not clarified whether AI-generated content is used in all of them or if it’s limited to the newest titles.
AI use beyond Call of Duty.
It’s not just Activision incorporating generative AI into game development—many other studios have also confirmed their use of the technology to some extent.
One notable example is Electronic Arts (EA), which revealed that it used AI and machine learning to generate the faces and bodies of athletes in EA Sports College Football 25. The company said these technologies helped create images for 11,000 in-game characters.
Meanwhile, publishers like Embracer Group and Square Enix have stated that they are investing in AI tools, though they haven’t specified whether recently released games have used them or if this is something we’ll see in future projects.
The only major company still approaching generative AI with caution is Take-Two Interactive—the publisher behind GTA, Borderlands, and 2K Games. CEO Strauss Zelnick has expressed skepticism, stating that AI may not be as beneficial to developers as the industry anticipates and that its impact should be carefully evaluated.
 to generate content for Call of Duty: Black Ops 6, Warzone, and other recent titles in the franchise.){kind=link}