Apple is reportedly planning a naming shift for its iPhones this year, with the introduction of the iPhone 17 Ultra. According to a report on the Korean Naver platform, this new model would replace the iPhone 16 Pro Max, aligning with Apple’s Ultra branding used in products like the Apple Watch Ultra and the M-series Ultra chips in its Mac lineup.
Interestingly, the Ultra name is also used by Apple’s biggest competitor, Samsung, for its high-end Galaxy S25 Ultra smartphones.
Additionally, Apple is preparing another new model, the iPhone 17 Air, which could feature a thinner design and other unique enhancements.
These details remain unconfirmed, as Apple has yet to make any official statements regarding the new iPhone lineup.
iPhone 17 Ultra: Rumored Design and Features
Recent speculation suggests that the iPhone 17 Ultra (or iPhone 17 Pro Max) could debut with a completely refreshed design, featuring a horizontal camera module on the back.
Additionally, Apple may reduce the size of Dynamic Island, increasing screen real estate while still maintaining the pill-shaped cutout for Face ID and the front camera.
Performance and Cooling Enhancements
- Apple is rumored to introduce steam chamber cooling technology, which helps dissipate heat more efficiently. This would allow the device to sustain peak performance for longer, especially during gaming or demanding tasks.
- The A19 chip, built on an advanced 2nm process, is expected to deliver a significant performance boost while improving efficiency.
Build and Display Upgrades
- The device may feature a titanium and aluminum alloy frame, making it both lighter and more durable.
- A 6.6-inch LTPO OLED display is anticipated, ensuring smooth refresh rates and improved power efficiency.
Expected Launch
While Apple hasn’t confirmed any details yet, based on the company’s usual timeline, the iPhone 17 Ultra is likely to be unveiled in September 2025.
