In a move to comply with the European Union’s Digital Markets Act (DMA), Apple has published new guidelines for app developers within the EU, making it easier for them to advertise their apps and offers on platforms outside of the App Store.
The key change in Apple’s updated DMA compliance plan is that developers can now communicate and promote their offerings on any destination, be it an alternative app store, another app, or a website. This means companies are no longer restricted to solely using the App Store to advertise their app promotions and pricing information.
Developers can now provide details about subscription prices and other paid services both within their apps and on external platforms. Apple stated that the destination of these promotions can be accessed from outside the app or through web viewing within the app itself.
This update aligns with the guidelines set forth by the EU’s Digital Markets Act, which aims to regulate the activities of major technology companies and allow for the download of apps from third-party stores, in addition to the official app marketplaces.
By providing developers with more flexibility in how they advertise and promote their apps, Apple is adapting its policies to the changing regulatory landscape in Europe. This move is expected to give developers more autonomy and potentially open up new avenues for reaching potential users.
The updated guidelines are part of Apple’s broader efforts to comply with the DMA, which has introduced a set of rules and obligations for so-called “gatekeeper” platforms, such as the App Store. These regulations are designed to foster a more competitive and open digital ecosystem within the EU.
New rates
Apple has updated its App Store fee structure, according to Reuters. The new system introduces a 5% fee for purchases made by new users. Additionally, a 10% fee applies to any sale made through the app or within any platform linked to it within the first 12 months of installation.
Changes reflect EU pressure.
The changes announced by Apple are in response to pressure from the European Union, which began investigating the company in June. The EU accused Apple of not adhering to all the Digital Markets Act (DMA) rules by blocking developers from offering cheaper alternatives for accessing software.
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