Technology is moving forward quickly, and Bing is keeping pace. The big company behind Bing, Microsoft, has hit a big milestone: 140 million people use Bing daily. This isn’t just luck; it’s mainly because they’ve used artificial intelligence to improve Bing for users.
We’ve been saying that Bing could do well with AI for a while, and now we’re seeing the results. It makes us wonder if Google needs to start watching out for Microsoft in the search engine game.
Bing, innovation, and constant growth
Since the launch of Copilot, Bing’s upgraded version with AI smarts, the platform has seen a whopping 40% increase in its user base. This tool hasn’t just made searches more accurate but also made the whole experience more tailored and efficient.
Bing hit a big moment during the Super Bowl ad. After it aired, downloads of the Copilot mobile app shot up, showing that people were interested in the cool stuff Bing was doing. Microsoft’s search engine, which started back when Ballmer was in charge, is catching up with Google.
Microsoft’s financial results for the third quarter of fiscal 2024 show how well Bing is doing. Total revenues went up by 17%, hitting $61 billion. Cloud and AI are where Microsoft sees its future.
Remember when we said that Microsoft’s $10 billion investment in OpenAI could pay off big? If they keep narrowing the gap with Google, things could shake up. Let’s monitor Bing’s progress and see what Microsoft tells us about its search engine.
