The competition to incorporate the best AI capabilities in web search has intensified with the recent release of ChatGPT-powered Bing. As a result, Google is facing increasing pressure and even Samsung is considering switching to Bing on its Galaxy devices.
To keep up, Google is rushing to integrate AI features into its existing search engine and is calling it Project “Magi.” The new search engine is designed to offer a more personalized experience than its current service.
Google has dedicated a team of over 160 staff, including designers, engineers, and executives, to work on Project “Magi”. Last week, employees were invited to test the AI features of the new search engine, with a possible launch slated for May 2023, possibly during I/O 2023. Initially, Magi will have limited features, but more will be added later in the year.
Samsung could replace Google with Bing as the default search engine on Galaxy phones and tablets
The competition to offer the best AI capabilities in web search is intensifying, with the recent launch of Bing-powered by ChatGPT, and Samsung reportedly considering making Bing the default search engine on its Galaxy devices. This move has forced Google to upgrade its search engine by adding AI features to compete with Bing.
The project, called ‘Magi’, is expected to provide a more personalized experience than Google’s current search engine. Over 160 designers, engineers, executives, and staff are currently working on the project. The launch of Magi is scheduled for May 2023, with limited features, and additional features will be added later in the year.
According to The New York Times, Google believes Samsung is considering switching to Bing for its devices because of its AI features, which has put Google in panic mode. Google is working hard to bring Magi AI to its search engine and offer Samsung a counter-proposal.
If Google can provide something compelling, such as lower pricing for Google Mobile Services licensing, Samsung may skip Microsoft and opt for Google. The initial launch of Google Magi will only be available in the US to a maximum of one million users, with plans to expand to 30 million users by the end of the year.
