GTA 6 is expected to hit the market in 2025, with analysts predicting a price tag of up to $100—a significant shift from the usual $60 to $70 price range for game releases today. This pricing strategy by Rockstar Games and Take-Two Interactive could set a new trend in the gaming industry.
Matthew Ball, an investment analyst at Epyllion, suggests this move might encourage other major publishers like Electronic Arts, Ubisoft, and Sony to raise their prices. Game development costs have been rising, which could be a way for companies to offset those expenses.
The last major price hike occurred in 2020 when Take-Two raised the cost of their games to $70—$10 more than the industry standard. Other publishers soon followed suit; a similar pattern might emerge with GTA 6.
Projections indicate that Grand Theft Auto 6 could sell an impressive 40 million units in its first year, potentially generating $3 billion in revenue. However, Rockstar and Take-Two have yet to confirm the exact price for the game on platforms like PS5 and Xbox Series X|S.
Beyond pricing, analysts also believe GTA 6 might redefine how players engage with games regarding time and money. The game is expected to be a long-lasting experience, with players returning for ongoing events and activities.
In-game spending could involve downloadable content (DLCs) and microtransactions. While Rockstar hasn’t officially confirmed whether GTA 6 will include these features, the series’ history suggests they might. Considering previous installments, extra costs for additional services or content wouldn’t be surprising.
Great expectations for GTA 6
Set to release in 2025, GTA 6 has received only a teaser trailer, which debuted in December 2023. Beyond that, Rockstar Games has kept all details under wraps. While rumors suggest the game’s launch might be delayed, other studios and publishers appear to be steering clear of releasing their games during the final quarter of the year—likely to avoid competing with such a massive title.
Currently, neither Rockstar nor its parent company, Take-Two Interactive, have shared any specifics. There’s no confirmed pricing, storyline, gameplay features, or concrete release date. Fans can only wait; more information about the highly anticipated game will emerge in the coming months.
