Boosting videos on Kwai can be a powerful way to enhance your brand’s presence on the platform. Kwai offers a range of features designed for content creators and solutions specifically tailored for businesses.
This guide focuses on how to boost videos and run ads to promote content within the app. If you’re interested in strategies for boosting your Kwai account through promotional offers, earning Kwai Golds, or sharing invite codes, that topic will be covered in separate content.
How to boost on Kwai with the Kwai for Business tool
In October 2021, Kwai introduced the Kwai for Business platform, designed to help businesses promote their brands through various advertising tools. This platform enables branded content integration into videos, on-screen pop-ups, and other ad formats.
Currently, Kwai for Business is in a testing phase and is available to several brands. There is no official release date yet for broader access.
The advertising tools offered include vertical full-screen ads within the video feed and in-app campaigns with hashtags and special challenges akin to those on TikTok. These campaigns are designed to focus on reach, engagement, and conversions.
For boosting campaigns, Kwai for Business provides three main ad formats:
1. In-Feed Ads: These ads appear within the video feed and include call-to-action buttons that direct users to a website, product, app, or game.
2. Booking Formats: These are immersive, full-screen ads designed for direct conversions, and they are shown when users start the app.
3. Take Over Ads: Similar to In-Feed Ads, these can use static images or GIFs and are displayed when the application starts.
While access to these tools is currently limited to select companies, there are plans to eventually make them available to a broader range of content creators.
