Instagram has introduced new features for broadcast channels, giving creators more ways to engage with their communities. Announced on Wednesday (4), the updates include the ability for followers to respond to channel messages and interact with each other, fostering more dynamic discussions.
This response feature enables creators to host Q&A sessions, encouraging daily interaction and closer connections with their audiences. It’s a useful tool for creators managing large profiles to keep conversations lively and engaging.
Additionally, Instagram has enhanced its Insights for broadcast channels. Creators can now access detailed metrics through an updated insights portal, allowing them to track interactions and measure the impact of their channel activities. These analytics are designed to help creators evaluate and refine their strategies for engaging their followers effectively.
How to enable replies on broadcast channels
Replies are organized within messages in a threaded manner, organized into topics. However, you need to enable them in the channel settings:
- Open the transmission channel;
- Go to “Channel controls”;
- Turn on the “Allow members to reply to messages” option.
How to create commands in channels
Commands allow users to start conversations in the channel with question-and-answer sessions. To make commands, follow these steps:
- Open your channel;
- Press “+”;
- Choose the “Command” option.
How to access insights
Instagram implemented new metrics, such as the total number of interactions, story shares, and poll votes, for channels. To access the results, do the following:
- Access your channel;
- Go to “Channel performance”;
- Tap “See All” to see detailed insights.
