Despite its higher price, the iPad Pro is proving to be very popular among Apple tablet buyers. A recent survey by Consumer Intelligence Research Partners (CIRP) shows that the iPad Pro is now the top-selling tablet in Apple’s lineup. During the second quarter of this year, the iPad Pro made up 43% of Apple’s tablet sales, up from 38% in the same quarter last year.
The recent update of the iPad Pro line, which saw new models released in May, partly boosted sales. This new release likely drove up the sales figures.
In contrast, the iPad Air, which also received an update, saw a drop in sales share from 15% to 12% during the same period.
CIRP analysts observed that early adopters of Apple products often gravitate toward the more advanced and expensive models.
For context, the iPad Pro starts at $999 in the US, while the iPad Air is priced at $599, respectively.
The iPad and iPad Mini, which did not have new generations released during this period, saw little change in their sales proportions. The iPad maintained a stable 35% share, while the iPad Mini’s share decreased slightly from 12% to 10%.
Looking ahead, CIRP expects the tablet market to stabilize over the next two to three quarters. This will help determine if the iPad Pro’s recent surge in popularity is a temporary trend or a longer-term shift.
