The tariffs imposed by former U.S. President Donald Trump could pose a serious challenge for one of America’s most iconic and valuable companies—Apple. According to a report by Rosenblatt Securities, the new tariffs could lead to a price hike of up to 43% on iPhones, including upcoming models like the iPhone 16.
The reason? A significant portion of Apple’s manufacturing still takes place overseas, especially in China. That means these import taxes could directly affect Apple’s bottom line—or the wallets of consumers. If the tariffs go into effect as projected, an iPhone 16 Pro Max could cost as much as $2,300 (approximately R$13,287.33 in direct conversion).
Faced with this situation, Apple might be forced into a tough decision: either absorb the additional costs itself or pass the burden onto consumers, making already expensive devices even pricier.
And it’s not just the high-end models feeling the heat. The standard iPhone 16 could start at $1,142, close to what a 256GB iPhone 15 Pro Max costs today. Even the most affordable model, the iPhone 16e, could jump from $599 to $856.
Beyond iPhones, other Apple products such as the Apple Watch, iPad, MacBook, and AirPods are also expected to see price increases between 39% and 43%.
Whether coincidental or not, the financial market has already reacted. Apple’s shares fell 9.3% last Thursday (April 3)—the biggest drop since March 2020.
