LinkedIn, the leading professional network, is currently testing a groundbreaking new feature that can potentially transform user interaction with content on the platform.
Taking inspiration from the success of TikTok, LinkedIn is introducing a stream of short videos. These videos are specifically curated to provide valuable career advice, industry insights, and professional development tips to users.
LinkedIn takes inspiration from TikTok for its latest functionality
The new feature on LinkedIn allows users to easily consume and scroll through short videos, providing a fast and engaging experience. This move aligns with the trend seen on other established platforms like Instagram, YouTube, and Snapchat, which have also integrated similar features to capture their audiences’ attention.
However, unlike general entertainment platforms, LinkedIn’s short video feed focuses specifically on professional environments. Users can expect to find videos offering interview tips, skills demonstrations, and insights into different company cultures.
This strategic decision by LinkedIn, owned by Microsoft, stems from user demand for more video content, which is increasingly viewed as a valuable way to learn from professionals and industry experts.
Nevertheless, introducing another source of short videos has sparked concerns about potential overload for users, as many popular apps already offer similar features.
It’s an interesting move towards short video content. It remains to be seen whether Microsoft can divert some of the attention from platforms like TikTok and other content currently uploaded on LinkedIn’s popular social network.
