A big change is coming to digital advertising, with Microsoft and Direqt teaming up. This partnership is set to revolutionize the use of artificial intelligence (AI) in advertising, providing advertisers and partners with cutting-edge tools to enhance their campaigns and make the most of their chat interactions.
We’re expanding our partnership with @axelspringer and building AI-driven tools and experiences that create new opportunity for advertisers, publishers, and readers. https://t.co/XvesPY7mxM
— Satya Nadella (@satyanadella) April 29, 2024
Copilot also reaches large media advertising.
The addition of Copilot to the Microsoft Advertising platform marks a significant advancement for the industry. With features like generating ad copy and image suggestions based on website URLs, Copilot becomes an essential tool for campaign creation.
For editors, Microsoft’s Chat Ads API offers a valuable opportunity to monetize their content. This interface enables the integration of AI-powered chat experiences into content, creating a new avenue for advertising revenue.
The introduction of conversational search with Microsoft Copilot signifies a shift in how users engage with online information. This search method, driven by prompts and chats, promotes a more intuitive and efficient interaction.
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