A product or service does not often come back from the dead, but perhaps the Halloween season brought a revival spirit. Microsoft’s iconic news service, the legendary MSN, has existed for decades.
However, with the launch of Windows 10 and 11, it was rebranded first to Microsoft News and later to Microsoft Start, along with changes to its icon and several features.
Now, MSN is returning with a new logo and possibly a refreshed vision. The hope is that this reboot brings back some of the original service’s charm and recognition.
Goodbye, Microsoft News, and welcome back MSN
While many might assume that MSN has few readers left, the opposite is true. MSN remains a highly popular service worldwide, attracting millions of readers daily. Its integration into Microsoft Edge, Windows, and many smartphones has undoubtedly helped maintain its strong presence. Microsoft has done an excellent job positioning its news service where users are most active.
It’s expected that the iOS and Android apps will soon revert to the MSN branding and launch with the new logo. The rebranding seems to be a response to the lackluster performance of Microsoft Start, signaling a return to the well-established and trusted MSN name. However, it’s not just about changing the logo; users are hoping for broader improvements, such as better partnerships with reputable media outlets and enhancements to the quality of content.
One of Microsoft’s ongoing challenges has been its handling of ads, with many users frustrated by clickbait and misleading promotions. For MSN to thrive, it’s crucial to address these issues and ensure the service does not feature low-quality or deceptive advertising. Strengthening MSN’s reputation and delivering a high-quality, trustworthy news experience should be a top priority.
Whether this rebrand will bring significant updates beyond a fresh logo or simply a visual overhaul remains. Time will tell if Microsoft seizes this opportunity to revitalize the service or if it’s just a cosmetic change without substantial improvements.
