Recent rumors suggesting that the Nintendo Switch 2 will launch at $399 have gained further credibility. Analysts Joost Van Dreunen, co-founder of SuperData Research, reinforce the prediction based on Nintendo’s strategic direction.
According to Dreunen, Nintendo’s focus with the new console will be on platform sustainability and retaining its existing player base—a strategy previously seen with transitions from PlayStation 4 to PlayStation 5 and Xbox One to Xbox Series X/S.
He also notes that a $399 price point positions the Switch 2 as a mainstream gaming option, keeping it accessible compared to more expensive premium handhelds. Additionally, this pricing allows Nintendo to maintain a healthy profit margin on hardware while investing in graphical and technical advancements to keep players engaged.
While Nintendo has yet to confirm the official price, the $399 figure seems increasingly likely based on industry trends and the company’s market positioning.
Market for Nintendo Switch 2
According to analyst Joost Van Dreunen, the Nintendo Switch 2 is launching under very different conditions than its predecessor. Unlike the original Switch, which lacked a clear focus on backward compatibility or a smooth generational transition, the new console’s pricing and strategy will reflect the current gaming market landscape.
Dreunen highlights that the Switch 2 will face growing competition from handheld gaming devices such as the Asus ROG Ally X, Lenovo Legion Go, Steam Deck 2, and MSI Claw 8 AI+. While these devices cater to a different audience, Nintendo knows that comparisons will be inevitable.
To stay competitive, the $399 price point positions the Switch 2 as a more affordable alternative while still delivering meaningful graphical and technical improvements to keep players engaged. This strategic pricing helps Nintendo maintain its broad appeal while ensuring a smooth transition for existing Switch owners.
Nintendo movement
Nintendo Switch 2: Official Reveal in April, Leaks Hint at New Features
Officially unveiled in January 2025, the Nintendo Switch 2 remains one of the biggest mysteries in the gaming industry. While its price, release date, and launch titles are still unknown, Nintendo is set to reveal these details during a Nintendo Direct in April.
Despite the secrecy, leaks have already surfaced, revealing hardware specifications and an innovative feature allowing Joy-Cons to function as a mouse. The only official footage of the new hybrid console so far confirms that it will retain the magnetic attachment system for controllers and will feature a game from the Mario Kart franchise.
With excitement building, we at Canaltech have analyzed the first teaser and highlighted seven key details that hint at what to expect from the Switch 2. Stay tuned for more updates as we get closer to its full reveal!
