Samsung and LG will add Copilot AI to their smart TVs

CES 2025 has become a prime stage for tech manufacturers to unveil their latest innovations, and Samsung and LG have seized the opportunity to showcase their 2025 lineup of smart TVs. These new models promise significant advancements in features and technology, but the standout addition is the integration of Microsoft’s Copilot AI.

This cutting-edge assistant is set to redefine how we interact with our TVs by providing smarter, more personalized experiences. With Copilot AI onboard, these smart TVs are poised to offer seamless assistance, whether you’re searching for content, adjusting settings, or managing connected devices.

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Samsung and LG smart TVs will allow access to Microsoft’s assistant, Copilot AI

Image of the Samsung panel at CES 2025
Samsung has presented its Vision AI section with smart functions for its televisions

As confirmed by The Verge during CES 2025, both Samsung and LG have unveiled their latest smart TVs, showcasing major advancements that highlight their growing commitment to artificial intelligence. A key feature of these new models is the integration of Microsoft’s Copilot AI, which is set to elevate user experiences with intelligent assistance.

LG’s New AI-Focused Enhancements

LG has introduced a dedicated AI section within its smart TV ecosystem. Alongside this, they’ve rebranded their remote control as the “AI Remote”, although specific details about its functionality remain under wraps.

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The company has hinted at a vision where users can effortlessly access information through intelligent interactions. This suggests that Copilot AI might appear contextually, assisting users with queries or recommendations as needed.

Samsung’s Vision AI with Copilot

Samsung, on the other hand, has bolstered its AI integration with a dedicated Vision AI section. This feature suite offers benefits like upscaling, HDR remastering, and more, with Copilot AI serving as a key component.

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The integration will reportedly enable services such as personalized content recommendations and enhanced system interactions, but further details are yet to be disclosed.

While more information is anticipated, the inclusion of Microsoft’s Copilot in these TVs represents a significant leap forward in bringing AI-powered convenience into everyday home devices. Both brands are clearly aiming to position their smart TVs as central hubs for AI-driven smart homes.

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Rohit is a certified Microsoft Windows expert with a passion for simplifying technology. With years of hands-on experience and a knack for problem-solving, He is dedicated to helping individuals and businesses make the most of their Windows systems. Whether it's troubleshooting, optimization, or sharing expert insights,
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