WhatsApp is introducing new restrictions on the number of messages users can send, a move aimed at reducing spam across the platform. This change will apply to both regular users and WhatsApp Business accounts.
The restriction specifically targets mass messaging, where the same message is sent to numerous recipients simultaneously. While the broadcast feature is commonly used for legitimate purposes—such as community updates and business advertisements sent to consenting customers—it has also been exploited for spam and unwanted interactions.
To curb this misuse, WhatsApp will begin testing a cap on the number of messages that can be sent using the broadcast tool, which currently allows a single message to reach up to 256 contacts without restrictions. Under the new pilot program, users may be limited to sending 30 broadcast messages monthly, though the final number has yet to be determined.
WhatsApp’s New Message Limits May Push Users Toward Channels and Status
Beyond combating spam, WhatsApp’s move to limit message forwarding also appears to align with its efforts to promote other in-app features, such as Channels. This tool provides a dedicated space for mass messaging, allowing users to follow specific channels and receive updates without cluttering their main chat feed. Notifications can be turned on or off anytime, ensuring a more controlled experience.
Another alternative for broadcasting messages is Status, WhatsApp’s version of Instagram Stories. This feature lets users share updates—whether text, images, or videos—that disappear after 24 hours. It offers a more passive way to distribute information without directly messaging recipients.
By restricting mass messaging while encouraging channels and status, WhatsApp will likely streamline communication and reduce spam and unwanted interactions.
WhatsApp Business to Face Message Limits, but Paid Version with More Features Coming
WhatsApp’s new message restrictions will also apply to WhatsApp Business accounts. According to TechCrunch, the company is expected to announce a new paid version of the app for businesses, offering enhanced tools and a higher messaging limit.
In addition to this, a scheduled messaging feature is set to roll out in the coming months. This will allow businesses to program messages to be sent at a specific date and time, making it easier to manage customer interactions efficiently.
These changes indicate that WhatsApp is reducing spam and refining its business tools, likely encouraging businesses to shift toward paid services for greater flexibility.
